Director & Producer
YouTube
Role
Producer, Director, Live Event Programmer, Creative Strategist
Location
YouTube HQ in San Bruno, CA
Date
March 2015-October 2018 (Full-time)
Brought turn-key content and cultural solutions to YouTube’s UX department, where I took the lead on Youtube Design creative strategy and video production.
From capital projects like remodeling the UX Film Studio to working on a logo and typeface redesign team, a live event series YouTube Design Talks, and many other brand projects working across departments as the resident video expert,
I got to be the video guy inside the biggest video platform in the world and achieved a promotion within my first year.
From capital projects like remodeling the UX Film Studio to working on a logo and typeface redesign team, a live event series YouTube Design Talks, and many other brand projects working across departments as the resident video expert,
I got to be the video guy inside the biggest video platform in the world and achieved a promotion within my first year.
Lead Producer, Video Director and Content Strategist
Feel free to scrub around in the video above to see documentation of this branded website project.
The UX Department wanted something to showcase the amazing work of their design and product efforts, and gave me the broad goal of generating interest from the design community about what we do. With a goal from leadership to attract and retain top creative talent, I pitched a website-as-hospitality gesture to welcome visitors into our digital home where they could get to know who we were and what we were up to. The vibe was considered and sharp, to reflect the precise talents of our design team, as well playful, to represent YouTube’s spirit of creativity across a vast sea of content that users have come to know and love on the platform.
After creating strategy, timelines, and budgets, leadership green lit the project. I led an internal team comprised of a copywriter, graphic designer, UX engineer, motion designer, and brought in external vendor teams when needed. We worked together to create a combination of case studies, long form product development write ups, and a section featuring the specific jobs people might apply for on our team.
As part of this project, I also created 4 original web series and handled all producing and directing of each show.
Live Event Producer, YouTube Design Talks
Directed a recurring long-form guest speaker series on design and creativity. I handled all guest programming, marketing, facilitating workshops and video episode delivery for six events across Season One.
Capital Project Management, UX Film Studio
Managed all vendors (construction, lighting, sound, cameras, etc.) from needs assessment through competitive bidding process to transform an unsuitable space into a professional production facility.
Cross Departmental Video Expert
Delivered over 50 internal videos as a one-man band.
In-house consultant to UX, marketing, VR/AR, and executive comms teams.
Corporate Installations and Events: themed takeovers of over 40 screens and 3 large scale LED walls across three buildings at YouTube’s Corporate HQ, involving my own work and curated content.
Managed all vendors (construction, lighting, sound, cameras, etc.) from needs assessment through competitive bidding process to transform an unsuitable space into a professional production facility.
Cross Departmental Video Expert
Delivered over 50 internal videos as a one-man band.
In-house consultant to UX, marketing, VR/AR, and executive comms teams.
Corporate Installations and Events: themed takeovers of over 40 screens and 3 large scale LED walls across three buildings at YouTube’s Corporate HQ, involving my own work and curated content.